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I’ve always thought that 9 out of 10 employment brands are basically clones. If you asked candidates to tell the difference between them, they’d probably draw a blank.
Employment Brand #1 claims to hire top talent, treat employees well, value diversity, have a fun work vibe, and actually listen to staff.
Now, Employment Brand #2? They do the same as #1 but their logo is blue!
Then comes Employment Brand #3, doing the same as #1 and #2, but adding the twist of exclusively hiring top-tier talent.
And, of course, Employment Brand #4 follows the pattern but sweetens the deal
