This is a preview. View original post on this site
Corporate functions often have a distinct if largely unspoken split between customer-facing and back-end roles. While salespeople, marketing teams, and customer service reps interact with groups of or specific customers on a regular basis, those with more behind-the-scenes roles may rarely interact with customers or potential customers in their day-to-day activities.
But in today’s competitive business landscape, the importance of maintaining and growing revenue cannot be overstated. It’s a common misconception that the responsibility of sales and customer service falls solely on the shoulders of specific departments. The reality, of course, is that these elements are crucial components
