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In Recruitment Marketing and employer branding, we’re constantly on the hunt for the next big strategy or tool that will give us an edge. But what if the most powerful tool in your toolbox is one you already have? Yes, I’m talking about the collective voice of your employees! Uncovering why your employees chose to work at your company and why they stay is perhaps the most valuable project you can undertake in Recruitment Marketing. It becomes the foundation of your employee value proposition (EVP), enabling you to create a compelling story about your organization as an employer and adding
