Employee Advocacy Needs a New Playbook. Here’s Why.
For years, I’ve watched Employee Advocacy programs operate on a fairly simple premise: Give employees company content, encourage them...
Category: Rally RecMktg
A Winding Journey to Becoming a Certified Professional in Recruitment Marketing™
My husband: “So what exactly will you be doing in your new job?” Allison Crenshaw, CP-RM, Senior Manager, Employment...
How a Team of One Built a Global Employer Brand
Brown-Forman is behind some of the world’s most recognizable beverage brands, including Jack Daniel’s and Woodford Reserve. But outside...
How to Empower Recruiters to Create a Better Candidate Experience
Recruiters are often one of the first human connections a candidate makes with an organization. The way they communicate,...
3 Award-Winning Organic Social Recruiting Strategies
Organic social media gives Recruitment Marketing teams a powerful way to bring their employer brand to life through the...
How to Run Employee Advocacy Without Making It a Full-Time Job
Employee advocacy is a valuable strategy that can expand your employer brand, help recruiters reach passive talent and give...
CP-RM™ Spotlight: How Ismael Celonio Built Stronger Recruitment Marketing Skills
Ismael Celonio has learned that finding great talent isn’t the hardest part of Talent Acquisition. The hardest part is...
Recruitment Marketing Has Changed. Have Your Skills Kept Up?
One of the questions I get asked most often is: what skills does a Recruitment Marketing professional actually need?...
Introducing the Winners of the 2026 Rally® Awards™
The 2026 Rally® Awards recognize the very best in Recruitment Marketing and Employer Branding. Now in its seventh year,...
7 Questions Your Recruitment Marketing Data Should Answer
Recruitment Marketing teams can get performance data from many places: advertising channels, social platforms, email tools, careers site analytics,...
9 Strategic Ways to Operationalize Candidate Personas
Once you’ve created candidate personas, what’s next? This is where I see many Recruitment Marketing and talent acquisition teams...
Source of Hire is Misleading Talent Acquisition Leaders
Across the Rally community, I’m hearing a growing frustration with Source of Hire — and I think it’s justified....
6 Hidden Rules of Social Recruiting and What the Algorithms Reward
Social recruiting isn’t working the way most Recruitment Marketing teams expect it to. You post jobs, share openings and...
Why Employee Advocacy Programs Fail
Employee advocacy can be one of the most effective ways to reach and influence talent. When employees share authentic...
How Indeed’s Single-Source Feed Policy Reveals a Recruiting Risk
Over the past few weeks I’ve had several conversations with members of our Rally community about Indeed’s single-source feed...
When Leaders Don’t Want You to Celebrate Employees on LinkedIn (And What You Can Do)
Celebrating employee milestones on LinkedIn should be one of the easiest wins in Recruitment Marketing. Employee recognition is some...
How AI Tools Are Changing Employer Brand & What You Should Do
Something fundamental has shifted in employer brand. AI tools are no longer just influencing how candidates find jobs. They’re...
5 Recruiting Trends in 2026: What the Data Means for Recruitment Marketing
The recruiting market feels different than it did a couple of years ago, and the data behind today’s recruiting...
What Recruitment Marketing Should Do When Hiring Slows
A lot of talent acquisition and Recruitment Marketing teams are starting 2026 in a strange place. Hiring has slowed....
How Certification is Elevating the Role of Recruitment Marketing
When I first got into Recruitment Marketing back in 2014, I was excited by its potential — and honestly,...