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The job searching process is often like a complex puzzle for candidates. There’s a lot of moving pieces, and all of them fit together to shape an application’s perception of the company.
Before a job seeker even hits the “Apply” button, they’ve already interacted with your company beforehand. They could find your posting on a job board or their LinkedIn feed. They may check out your social media profiles, or visit Glassdoor to read employee reviews. Job seekers might even visit your site to learn more about the culture.
Each touchpoint allows candidates to learn more about the company they’re