Does Your Employer Brand Reflect Your Corporate Brand? (It should)

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Let’s talk about an all-too-common mistake many businesses make that truly damages their employer brand. A recent search for a senior HR position resulted in hundreds of resumes and several top candidates. After three rounds of interviews—a process that took several months—an offer was made to one of five finalists. The other four finalists were never followed up with and their inquiries were ignored.

Do you think those four candidates will tell others about their poor experience with your company? Do you think they’re likely

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