Measuring the ROI of Employer Branding: What to Track
Measuring the ROI of Employer Branding: What to Track and How to Prove It. Gone are the days when...
Tag: employer brand
Sustainability as a Talent Magnet: How Green Practices Strengthen Your Employer Brand
Sustainability as a Talent Magnet: How Green Practices Strengthen Your Employer Brand Every year, Earth Day reminds us that...
Building an Agile Employer Brand Strategy in Times of Uncertainty
Building an Employer Branding Strategy in an Uncertain Environment The shifting landscape of geopolitical and economic uncertainty is the...
The Importance of Competitor Insights in Employer Branding: An EB Specialist’s Viewpoint
As an Employer Branding professional, competitive intelligence is essential for creating effective strategies. Gathering information about our competitors gives us...
AI Transformation Fails Without a Human-Centered Talent Strategy
Why AI Adoption Will Fail Without a Strong Employer Promise Artificial intelligence isn’t just changing jobs—it’s reshaping trust, leadership,...
Employee Appreciation Gift Guide
Employee Appreciation Gift Guide Recognizing the real MVPs of your company should be the easiest decision you make this...
Employee Brand Advocates: Unleash Your Company’s Untapped Marketing Power
People trust what employees say more than ads. User-generated content (UGC) from your employee brand advocates gets 4x higher...
Beyond the Launch: How to Sustain and Scale Your Employer Brand for Long-Term Impact
Your Employer Brand is Being Defined—With or Without You A great workplace isn’t what you say it is—it’s what...
Hacking Hiring: Mastering the Art of Gen Z Engagement
Hacking Hiring: Employer Branding and the Gen Z Effect concluded with a deep dive into one of the most...
Hacking Hiring: Embracing Authenticity to Attract Gen Z Talent
Day 2 of Hacking Hiring: Employer Branding and the Gen Z Effect convened industry leaders and employer branding experts...
Hacking Hiring: 7 Tips to Build a Gen Z-Approved Employer Brand
The Blueprint to Becoming a Talent Magnet We kicked off day one of our live, virtual event, Hacking Hiring:...
Navigating People Decisions: Protecting Reputation & Talent
The Leadership Tightrope At Blu Ivy Group, we hear it time and again from CEOs and CHROs: How do...
Unlock the Power of Competitive Intelligence for Talent Attraction
Unlock the Power of Competitive Intelligence for Talent Attraction. In today’s AI-driven world, where candidates are using bots to...
Winning Gen Z Talent: How to Build an Irresistible Employer Brand
In today’s hyper-connected world, attracting top talent isn’t just about competitive salaries or office perks like ping-pong tables or...
The Leadership Engagement Crisis: Disconnection Is Undermining Culture, Trust, and Business Growth
The Leadership Engagement Crisis: Why It’s More Than Burnout At Blu Ivy Group, we’ve worked with organizations across North...
6 Hiring Predictions for Employer Branding Strategies in 2025
Change is the only constant—and lately it seems like it’s happening at an increasing rate. The hiring landscape is...
Healthcare Talent Trends 2025: Retain & Inspire Top Talent
Healthcare Talent Trends 2025: Shifting from Crisis to Commitment The healthcare workforce is at a critical juncture. By 2025,...
The Ultimate Guide to Employer Branding
Having a strong employer brand is the difference between standing out or blending in. However, many companies treat employer...
Conferences For Employer Branding Leaders in 2025
As the employer brand landscape continues to evolve, practitioners must stay on top of the latest trends, strategies, and...
Beyond Instagram: The Real B2B Influencer Strategy That’s Been Working for Decades
Standing out in a crowded market is a challenge that many companies face. Traditional marketing methods, while still relevant,...