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The job market continues to be dynamic and competitive. So, employers need to be on top of their game to attract the best talent. Employers have to maintain a great brand and reputation that will attract top talent and help retain employees and key stakeholders.
Several trends have changed the way employers present themselves to prospective employees.
These trends determine how successful and effective the employer brand will be. Here are some of the major trends impacting employer branding in 2024.
Leadership championing employer branding
Beyond being involved in strategy, company leaders are getting more visible in
