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A few years ago, I was working with a company who offered a lucrative early retirement package. The CEO was shocked when only five of the 80 eligible employees signed up. Why wouldn’t more eligible employees sign up? Money, it turned out, wasn’t an effective motivator for employees who had “enough” money (whatever “enough” happened to mean to them). They preferred to continue coming to work.
I helped the company entice more eligible employees to accept the retirement package. The key turned out to be offering more focus on non-financial aspects –emotional and psychological-of planning for the future.
