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Recruiting top talent is more nuanced than ever. Seismic events (like The Great Resignation, along with its subsequent decline in turnover) have transformed the ways companies approach talent acquisition and recruitment marketing.
This shift can lead to increased difficulty for employers seeking new talent. It’s important to stay competitive when attracting active job seekers, but now you’ll also need to consider ways to retain your current workforce. With tighter marketing budgets and less roles to fill, it can be tough to create cost-effective employer brand material that engages both prospective and current colleagues.
That’s where employee-generated content (EGC) comes in.
