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With the war for talent heating up in today’s competitive job market, building a compelling employer branding is more crucial than ever for attracting and retaining top employees.
It’s not just about attracting candidates; it’s about attracting the right candidates—those who resonate with your company’s culture, values and mission. In this world dominated by screens, your employer branding has to work twice as hard to stand out amongst the generation of “digital natives.” But it doesn’t have to be impossible–read on to learn how to have the advantage.
The Evolution of Employer Branding
The employer brand first emerged within the
