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The best employer branding videos build a connection between a brand, candidates and employees within mere minutes. Videos enable that bond and brand affinity to happen faster and more effectively than any other media.
Since your employer brand content needs to cover a wide variety of topics, videos are an ideal way to show talent what it’s really like to work at your company. The best employer brand videos highlight employee storytellers and videos grounded in the stories of your real employees give people real insight into your culture from your most trustworthy sources.
And, when stories fuel your content,
