2024 Report: Employer Brand Priorities & Budgets

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Each year, Cliquify conducts a deep-dive study on employer brand priorities & budgets. To help shape the plans for 2024, 66 enterprises worldwide participated in the study in September 2023. 42% of the survey participants have over 10,000 employees. 71% of the participants are in employer branding roles, 21% in talent acquisition, and the rest in HR.

The survey respondents represent brands such as IBM, Sanofi, Kohler, Woolworths, Danfoss, HCLTech, Booking.com, Cognizant, Mastercard, CVS, AECOM, Diageo, and many more.

Here is a summary of the key findings.  Download the full report here.

What are the key priorities for employer branding practitioners

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