Unlocking Employer Brand Success: Measuring Brand Influence

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As talent acquisition continues to evolve and employer branding becomes more and more sophisticated, proving the results of these efforts can be a challenge. 

I’m sure many of you reading can relate to this struggle. You have an array of metrics, but none that holistically and accurately represents the nuanced success of your employer brand  strategies. You yearn for a clear, tangible measure of your efforts’ effectiveness in attracting and recruiting top talent that you can show to leadership for their continued buy-in and support (along with the resources to expand this important work).

Nicole Parish, Global Attraction Experience Manager

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