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Just like any business strategy, an employer branding strategy is highly tailored to the context of an organisation. This means that there’s no clear recipe for success in an employer branding strategy, but there are factors that often influence the success and adequacy of your strategic processes.

Here are six aspects to consider that will help you achieve success in your role as you set up long-term processes and decision points required to build your employer brand. 

1. People. Not employees, candidates, or managers.

All stakeholders involved in building and implementing an employer branding strategy are people. Key stakeholders in

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