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Every organization has a reputation among the workforce and its employees. While many organizations focus on building a strong employer brand to attract top talent, investing in an employer brand can be an equally effective and strategic way to retain current employees. Establishing an employer brand that employees are proud of should be a priority for every company, big or small because it will set the employer apart from its competitors. Additionally, a positive employer brand helps to create a healthier workplace atmosphere where everyone feels valuable and can thrive.

There are four important reasons why employer branding plays

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