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One of the ongoing hot topics in recruitment marketing and talent acquisition is employee value propositions (EVP) and employer branding. A strong EVP and employer brand can reap numerous benefits, both internally and externally. From passive talent attraction to employee engagement and longevity, a successful recruitment marketing strategy cannot function properly without these two elements at its core.
But what exactly are the differences, if any, between an EVP and employer brand? The terms are oftentimes used interchangeably, but there is a distinct difference between the
