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The biggest-ever deal in athlete sponsorship was Nike’s $1.3 billion sponsorship of Michael Jordan. The second-biggest deal in athlete sponsorship was Nike‘s Cristiano Ronaldo sponsorship. The third-biggest was Nike’s $1 billion sponsorship of LeBron James.
Do you see a pattern?
When Nike wants to do something, it can find the money.
And yet, according to multiple posts on Reddit’s Choosing Beggars subreddit, when Nike wants to give to the community rather than to extremely rich athletes, the company asks teachers to do the heavy lifting — unpaid.
To keep reading, click here: Nike Pays Michael Jordan $1.3 Billion and Is Asking
