Done right, it should serve the long-term interest of companies and customers alike.
Tag: Pricing strategy
Lessons from More Than 1,000 E-Commerce Pricing Tests
How to be more strategic about discounts, shipping and return policies, advertising channels, and more.
How to Build a Start-Up — Without VC Funding
If you’re trying to grow a business without a lot of resources, this episode is for you.
What Founders Get Wrong about Sales and Marketing
For early-stage startups, sales and marketing are crucial for gathering customer feedback.