Done right, it should serve the long-term interest of companies and customers alike.
Tag: corporate communications
The Essentials: Handling Fierce Criticism
How to steel yourself and think on your feet in the moment.
Corporate Crises — and Reputational Recovery — Have Changed
Politics and culture wars are driving risks that may not have a clear resolution.
To Prove Your Company Isn’t Greenwashing, Endorse Smart Regulation
It’s the best way to show consumers that you practice what you preach.