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Tag: Consumer behavior
How to Get People to Seize Opportunities at Work
Five concepts from behavioral economics that companies can deploy to improve the take-up rates of products and programs.
The Future of Marketing Is Intergenerational
Older consumers can’t just be an afterthought for brands — but that doesn’t mean just shifting the focus from one generation to another.
The New Reality of Digital Nomads
Research identifies three major trends that are shaping behavior among this group, with implications for brands.
Why Algorithm-Generated Recommendations Fall Short
They overly rely on our past behaviors to predict our future preferences. But there’s a better way.
You Need More Than Data to Understand Your Customers
It’s about building deeper relationships, not simply gathering more information.