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Job posts have an astonishing 90% failure rate because only 10% of those who view them apply. Fortunately, you can cut that failure rate for your most valuable recruiting targets (top performers) by up to one third. By merely shifting the content of your job posts away from listing job duties and qualifications and instead focusing on “the work.” Work-related features are the primary motivators of top performers and all exceptional talent. And if you’re unfamiliar with the elements of exciting/compelling work that you should be highlighting. Those elements include:
The impacts of their job
Their amount of freedom
Their leader’s management