Shifting To A “What’s In It For Me” Recruiting Prospective (Spelling out what the new hire will experience)

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Compared to just listing dry company benefits, seeing “what’s in it for me” is extremely powerful from a candidate’s perspective. 

Article Descriptors| recruiting/messaging from the candidate perspective – How to – 4 min read

The “What’s In It For Me” Messaging Approach Explained

When attempting to sell a product, service, or job to someone with multiple choices, it’s hard to argue against the premise that your messaging will be more convincing if it focuses on “what’s in it for me.”

This new messaging approach has been borrowed directly from marketing, where it has been highly successful. Its primary goal is

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