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Day 2 of Hacking Hiring: Employer Branding and the Gen Z Effect convened industry leaders and employer branding experts to explore how to earn the trust of Gen Z in today’s dynamic workplace. In our session, “Building Employer Brands Gen Z Trust,” one message was clear: Gen Z is looking for more than a paycheck—they demand purpose, inclusivity, and transparency.
Our discussion continued to underscore that Gen Z isn’t swayed by perfect speech or a polished presentation; they value the raw, unfiltered version. Our panel of experts examined the strategies and tactics for creating meaningful workplace experiences and communicating your