How Certification is Elevating the Role of Recruitment Marketing
When I first got into Recruitment Marketing back in 2014, I was excited by its potential — and honestly,...
Tag: Recruitment Marketing
5 Essential Content Pieces for High-Performing Career Sites
To attract and convert top talent, your career site must be more than just a place to search jobs....
Building Employer Brand Into Every Job Post
In today’s job market, your job posting is often a candidate’s first experience with your company. Sometimes, it’s the...
From Click to Hire: Optimizing Your Talent Funnel with Real-Time Data
In today’s turbulent labor market, recruiters are under more pressure than ever to deliver high-quality hires quickly. Candidates have...
Beyond the Job Description: Using Rich Media to Win the War for Talent
In today’s hyper-competitive job market, a traditional job description is little more than a classified ad in a digital...
Best Recruitment Marketing Content of 2025: Award-Winning Examples and Strategies
Content has always been at the heart of Recruitment Marketing. It’s how employers show—not tell—what it means to work...
Take The 2026 Employer Brand Planning Survey
Benchmark Your 2026 Priorities & Budgets: Take the Survey Every year, employer brand and talent acquisition leaders face the...
Recruitment Marketing Lessons from Coastline: When Hiring Limits Growth
Getting and keeping great people is not just an HR responsibility. It is what drives the company forward. Talent...
A Recruiter’s Guide to Performance-Driven Job Postings
Recruiters are under more pressure than ever to deliver results, and to do it quickly. Yet, one of the...
Employer Branding Metrics: Measure What Matters to Drive Real Business Impact
When it comes to employer branding metrics, there’s no shortage of numbers to track—impressions, clicks, engagement rates, sentiment scores....
The Career Site Conversion Blueprint: Part 3 — Job Notifications Designed for Conversion
We’ve already covered how visitor engagement and personalization lift career site performance. In this final part of the series,...
Employee Advocacy: How to Turn Your Team Into A Talent Magnet
When real employees share what it’s like to work at your company, the right candidates pay attention. 91% of...
The Great AI Standoff: Has Talent Identification Become a War That No One’s Winning?
Bots are crafting perfectly-polished resumes and different bots are screening them out. How do we harness AI’s efficiency and...
Faster & Smarter Hiring: Measuring Time to Fill, Time to Hire, and Time to Start
Learn the differences between time to fill, time to hire, and time to start with benchmarks, formulas, and strategies...
5 Steps to Plan Your 2026 Recruitment Marketing Strategy
Recruitment marketing is evolving rapidly, and planning ahead for 2026 requires a strategic approach that balances efficiency, adaptability, and...
Hiring Wars: Can You Compete For Talent When Nobody Knows You?
While everyone assumes Google and Apple have recruiting on easy mode, the reality is far more complex. Both big-name...
Retention Starts at Recruiting: How to Hire Employees Who Stay
Hiring doesn’t end when the offer letter is signed. For many companies, that’s where the real challenge begins: keeping...
Best Recruitment Marketing Campaigns of 2025: Award-Winning Examples to Inspire Your Strategy
Recruitment Marketing campaigns are where strategy, creativity and execution come together to connect your employer brand with the right...
The Career Site Conversion Blueprint: Part 1 – Visitor Engagement
A company’s career site is one of its most important recruiting assets — but for many employers, it’s treated...
Best Careers Sites of 2025: Award-Winning Examples and Strategies
Your careers site is one of the most important tools you have to attract and convert top talent. It’s...