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People trust what employees say more than ads. User-generated content (UGC) from your employee brand advocates gets 4x higher click-through rates than ads.

An employee’s real experience carries weight. It builds trust in ways a polished ad simply can’t. In today’s digital age, your employees are powerful brand ambassadors. Turning your employees into brand advocates by encouraging them to share branded content on their social networks can enhance your employer brand and attract top talent. Here are some effective strategies to incentivize your team.

Sharing genuine experiences humanizes the company.

Authenticity resonates with audiences. Encourage employees to add

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