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Creating compelling and engaging video content is one of the most important strategies we can use in Recruitment Marketing and employer branding. A great video can capture the essence and authenticity of our employee experience and company culture, like nothing else really can. At the same time, producing a great video rarely just happens by chance. It takes strategy, planning and creativity, and then the right promotion behind it to ensure the videos have impact and influence on talent attraction.
In the Rally® Awards program, we celebrate outstanding videos in two categories:
Best Employer Brand Video — You used
