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Social media is one of the most important channels to attract, engage and recruit talent. Yet it’s also one of the most difficult to get right in our Recruitment Marketing strategy. Each channel’s content style is different and there are differences among their audiences too, so it’s critical that we know how to build a social presence that’s channel-specific yet true to our employer brands.
Since we launched our Rally® Awards program in 2020, the competition in the social media categories has intensified each year, showing the growing investment and creativity in using social media for talent attraction. In 2023,
