Q&A with Sarah Osborne, 2024 Recruitment Marketing Rising Star

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Sarah Osborne’s journey with Mutual of Omaha began in 2021, and since then, she’s been a driving force in transforming the company’s Recruitment Marketing efforts. Her dedication, expertise and unwavering commitment to excellence were evident to this year’s Rally Awards judges who named Sarah the 2024 Recruitment Marketing Rising Star!

A standout achievement under Sarah’s leadership was the comprehensive rebranding and launch of Mutual of Omaha’s new employer brand, “Be At Your Best,” in 2023. From increasing careers site traffic to building LinkedIn followers to driving up open rates of their talent newsletter, Sarah has made a big impact in

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