A Guide for TA Leaders: Employer Branding with Confidence:

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Selecting the right employer branding partner is one of the most critical yet overlooked decisions a company can make. A great agency fit leads to better recruitment marketing, outreach and brand work that makes every part of the recruiting stack more effective for years to come. A bad agency fit leads to frustration, mediocre work, and a surprisingly high price tag.

And while you’d think it would be straightforward to pick a brand partner, the selection of an agency, consultant or company to build (or help you build) your employer brand is not an easy task. There are two

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