A provocative new article from Towards Data Science, “Stop Chasing ‘Efficiency AI.’ The Real Value Is in ‘Opportunity AI,’”challenges conventional thinking about AI implementation in enterprises. Author Shreshth Sharma argues that while most organizations focus on using AI to make existing processes 10-50% more efficient, they’re missing the real threat: AI-native competitors who are completely reimagining how work gets done.

Companies pursuing incremental productivity gains risk being displaced by AI-native competitors building entirely new business models

For HR leaders, this distinction between “Efficiency AI” (optimizing current workflows) and “Opportunity AI” (solving

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