Building a DOING vs. Having Corporate Culture

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Long ago (in the 1980s), I discovered that I could attract stronger candidates and generate additional referrals when I described some of the challenges in the job and how they impacted the business strategy as part of an exploratory conversation. In fact, to get most of these prospects to talk to me all I had to do was just ask them if they’d be open to discuss an opportunity if it represented a potential career move. Few said no when phrased this way.

It’s what people DO with what they HAVE that matters, not what they HAVE.

To assess these

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