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In a society that values individuality to the point of almost hyper-personalization, a one-size-fits-all approach to employer branding is no longer sufficient (and perhaps never really was). Candidates expect personalized experiences that resonate with their values, aspirations, and needs.
This is where artificial intelligence (AI) steps in, enabling organizations to tailor their messaging to different audiences at scale. By leveraging AI-driven personalization in employer branding, companies have the potential to craft individualized communication