Use the Voice of the Prospect (VOP) to Improve Employer Branding

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A subtle shift in perspective can have a measurable impact on brand and business success.

Employer branding is at an inflection point. For as much time and investment as organizations are making in their employer value proposition, the wants, needs and–dare I say–demands of the workforce are becoming more acute every day. 

Navigating the evolving recruitment landscape requires a solid foundation. Prepare your organization to tackle the daily challenges of the shifting talent market actively. Without a solid foundation or supporting data, market conditions or shifts

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