IP Addresses for B2B Retargeting in a Privacy-Conscious World

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The B2B buying journey in a complex arena involving multiple stakeholders. A single website visit rarely translates to instant sales. Retargeting bridges this gap and keeps your brand in front of potential customers who’ve shown interest. However, traditional cookie-based methods face challenges because of privacy regulations and evolving user behavior. This is where using IP addresses for B2B retargeting emerges as a powerful, yet nuanced, tool for marketers.

Using IP Addresses for B2B Retargeting

Unlike individual cookies, IP addresses provide a broader view of user activity

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