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Football fanatics aren’t the only ones who tune in on Super Bowl Sunday. Over the years, it has gone from sport’s biggest night to an annual cultural and advertising juggernaut. Marketers across the globe watch for the spots in between the spectacle with a keen eye for some of the most innovative and influential Super Bowl ads they’ll see in 2024.
For recruitment marketers, the Super Bowl provides a wealth of inspiration, offering insights into employer branding, engaging dialogue and staying on top of trends.