The Recruiter’s Guide to Programmatic Job Advertising

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Programmatic job advertising uses automation and data to buy and place your job ads across a massive network of websites and platforms. Think of it as online ad buying for jobs.

In marketing, ads = paid placement, which involves audience targeting, bidding and other sophisticated strategies. Once you learn how to operate one tool, you can typically learn them all, as the fundamental principles remain consistent.

4 Ways Job Programmatic Ads Benefit Recruiters Massive Reach: Your job posts can get in front of a far greater number of potential candidates, including those who aren’t actively searching for a new

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