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Most companies have fancy vision and mission statements. But let’s be real, living up to those missions often feels like a stretch. Don’t get me wrong—I’ve always been loyal to my employers and employees. I’d get the company logo tattooed on my ass if they asked.
But most of their mission statements are just plain boring. They all seem to say the same things: Quality, Integrity, Service, Innovation, blah, blah, blah.
Does anyone really think, “What the world needs is a company that makes lousy products, lies to customers, and treats employees like dirt”?
We work with a
