Employer branding has come a long way. What once lived at career fairs and in recruitment brochures has evolved into an always-on digital presence — powered by culture feeds, storytelling, and employee advocacy. This employer branding evolution reflects how work itself has changed, from transactional job hunting to meaningful employee experiences.
1. The Old Playbook: Transactional Recruitment Marketing
The early history of employer branding was transactional. Career fairs, job boards, and corporate brochures dominated the strategy. Companies focused on quantity: as many resumes as possible, with the same tired lines