Connecting the Dots Between Internal Candidate Motivation and Recruitment Marketing Messaging

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Through the first half of 2024, there’s been a further shift toward an employer-driven market. A few dynamics are driving this, most notably the stabilizing hiring rates and the evolving strategies in recruitment marketing messaging. This has created a more competitive job market for candidates vying for fewer openings.

Job seekers complain in groups on LinkedIn, Facebook and employment subreddits about “phantom job postings.” These are requisitions advertised by employers to pipeline talent

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