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As an employer branding professional, you understand the critical role technology plays in building and maintaining a strong employer brand. From creative tools to user-generated content platforms and digital asset management systems, the landscape of employer branding technology is vast and ever-evolving. However, this fragmentation can lead to significant challenges, especially as budget season approaches. 

In addition to recruiting platforms, our teams often find themselves working across a variety of editing programs like Canva or Adobe, video capture technology through platforms like ICIMS, one or more digital asset management drives, and additional employee advocacy tools such as HootSuite

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