Meaningful Work and Workplace Culture are Top Priorities for Younger Workers

As state and local governments continue to struggle to fill jobs while also facing a large wave of employee retirements, a new report from MissionSquare Research Institute provides critical insights on what draws younger workers to public service careers. Applicants surveyed overwhelmingly agree that meaningful work is their top priority, followed by workplace culture and compensation. These workers also say they place a high importance on an inclusive work environment, and personal recommendations are a key driver in deciding to apply for a government position.

These findings are contained in a new report developed in partnership with Lead For America (LFA), a national nonprofit that helps outstanding young people become civic leaders in communities across the nation. Read the researchRead the infographic.

“The report is a treasure trove of insights for community leaders who want to attract younger workers to public service careers,” said Gerald Young, Report Author and Senior Research Analyst with MissionSquare Research Institute. “It’s clear that a strong workplace culture and solid benefits are magnets for younger workers. The research also reveals that public service recruitment efforts should emphasize the agency mission rather than job tasks, while also focusing on what younger job candidates value.” 

“A key takeaway from this research is that competitive benefits matter to younger workers,” said Lynne Ford, CEO and President of MissionSquare Retirement. “This means that state and local government leaders are wise to continue offering strong traditional benefits like healthcare and retirement, while also looking at non-traditional benefits like flexibility, student loan repayment, and childcare. It’s always going to be difficult for governments to compete on salary, so benefits can help make up the difference to make a job appealing,” Ford said.

“We know that young Americans are deeply committed to public service,” said Joe Nail, LFA Co-founder and Chief Operating Officer. “Our partnership with MissonSquare Research Institute provides a valuable and thorough analysis of the public service motivations of our fellowship candidates, along with further evidence that local governments indeed can attract and retain outstanding young workers to a modern workplace. Our communities are strongest when local people solve local problems. By making a concerted effort to attract and retain homegrown young leaders, governments are investing in their community’s long-term success.”

Key findings among those surveyed are as follows:

  • Meaningful work was identified as the top priority, followed by workplace culture, and compensation and benefits.
  • 83% find local government benefits to be competitive, while 32% find agency salaries competitive. 
  • The reputation of the employer as a great place to work is rated highly by survey respondents, either as very important (42%) or somewhat important (47%).
  • 58% identified paid leave as being very important, more than three times as many as considered high wages to be very important (18%).
  • Regarding the hiring process, measures relating to transparency and communication were rated as most important, with timeliness of hiring and application complexity ranked as less important considerations.
  • 81% say applying for a position is influenced by personal recommendations.
  • 77% say employer mindfulness of an inclusive and welcoming environment for all identities is very important.  
  • 71% expect to serve in an entry-level position for one to two years prior to receiving a promotion.
  • 62% say COVID-19 has increased their interest in public service employment.

The report is based on a survey of LFA fellowship candidates fielded from April 11 through May 25, 2022. The survey garnered 102 responses and gauged motivations toward public service, impressions of the LFA fellowship application process, and career aspirations.

Subscribe to Recruiting Headlines

* indicates required


»Employer Branding w/The Muse

»Diversity and Inclusion Job Board

»Free Rejection Email Templates

»RecTech PR Newswire

»HR Podcast Directory

»Recruiting Newsletters

»HR Tech News

»HR Freelancers

»Jobs with Relocation Assistance

»Diversity Hiring News

»Recruiter Ebooks