It’s All About Storytelling: How Mission Driven Organizations Hire and Keep Great Talent

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Many job seekers are looking for more in their work than just a paycheck and a strong mission can make your company a magnet for top talent with heart and soul. But you have to get the story out there, so candidates know which organizations have a mission worth supporting and which are merely talking a big game.

Salary is an incredible solution to talent acquisition challenges when there is a profit motive and markets are the primary benchmark for measuring success. It doesn’t do nearly as good a job when mission, not markets, provides

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