6 Components of an Effective Recruitment Marketing Strategy

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Any company looking to find more people to buy its products invests in marketing. When it comes to letting more people know about a company’s jobs, however, the many activities of effective marketing may not be at the top of recruitment teams’ minds. Getting beyond job board “post and pray” tactics entails enlisting all the components of an effective recruitment marketing strategy and applying them holistically to target audiences.

What is recruitment marketing?

Recruitment marketing includes all the activities companies undertake to attract talent to their open roles. It involves reaching potential candidates, educating them about the company and its

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