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A purpose statement is like a company’s guiding star. It explains the “why” behind their actions beyond just making money. It declares why the company exists and what impact it wants to make in society.
A WeSpire study revealed that Gen Z workers were the first to prioritize purpose over salary. They must see the connection between their actions and the broader social impact. 75% of respondents surveyed believed that work should have a greater meaning than just bringing home the bacon. They are looking for positive, purposeful, and significant roles.
Contents
What is a purpose statement?
The role of HR in
