How to Use Influencer Marketing for Recruitment

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Influencer marketing is the process through which a company or organization pays a person with a following on social media to post about their product, service, event, etc. The goal of an influencer marketing campaign can be for example to drive traffic or to increase brand awareness. The collaboration can take the form of a simple one-off campaign. But nowadays, companies are increasingly partnering with content creators on a more long-term basis, which is both efficient and profitable.

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