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The traditional “post and pray” recruiting approach is officially over. Today’s top talent isn’t just scrolling job descriptions—they’re consuming content from voices they trust and admire. That’s where influencer marketing for recruitment comes in.
Think the U.S. Navy wouldn’t use YouTube creators to reach Gen Z recruits? Think again. Ad viewers exposed to influencer marketing content were 16% more likely to consider joining the Navy. More importantly, the U.S. Navy hit its aggressive recruiting goals for the year, enlisting over 50,000 sailors.
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