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Did you know that a whopping 80% of hourly workers live within a 5-mile radius of their workplace? Another study found that 70% of individuals avoid commutes over 30 minutes.
It’s obvious: proximity matters.
No matter if you wear a blue collar or a white one, most people prefer living near their workplace. Who wants to waste time stuck in traffic or on crowded buses or trains? Commuting, even if it can be productive, usually throws off work-life balance.
I created this idea of “Hyperlocal Hiring” years ago. Imagine if companies exclusively recruited individuals to reside within a 1
