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Hacking Hiring: Employer Branding and the Gen Z Effect concluded with a deep dive into one of the most pressing challenges for today’s employers: How to engage and attract Gen Z talent? In our session, “Mastering the Art of Gen Z Engagement,” expert panelists tackled this question head-on, sharing invaluable insights into the digital-first generation’s motivations, behaviors, and expectations from the workplace.
Our experts emphasized the importance of meeting Gen Z where they are (hint: it’s not just TikTok and Instagram!), leveraging employee-generated content, meaningful learning opportunities, and knowing how to handle a viral moment. But above all, Gen Z