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A candidate’s experience during the talent acquisition process is crucial – not only to the candidate but also to the company’s employer brand and possible future revenue. It’s clear creating a great candidate experience is key to attracting and hiring talented employees, thereby making it easier for a company to grow its workforce. However, the experience candidates have that don’t become future employees is just as critical, because they can either strengthen or weaken a company’s reputation, based on their firsthand experience.

Candidate experience also closely correlates to consumer experience, particularly when candidates are familiar with your brand due to

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