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I hosted a head-of-TA workshop event for large companies in September 2024 where my friend Bryan Adams (not that Bryan Adams, but the CEO of HappyDance), who’s a guru on all things employer branding and career sites, framed up costs in a new, interesting way.
We were sharing best practices for building CFO-proof business cases and he pointed out that much of the money talent acquisition (TA) orgs spend on ads and sourcing tools are sort of a tax that’s paid because the talented candidates a TA team wants aren’t aware of, attracted to, or motivated by the TA team’s opportunities.
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